Diageo Korea whisky expert Sung Jung-yong earns prestigious Scotch honor
Sung Jung-yong, a veteran bartender educator known in Korea’s drinks industry as a mentor to generations of bartenders, has been inducted into Keepers of the Quaich, one of Scotch whisky’s most prestigious international honorary organizations. Diageo Korea said Wednesday that Sung received the distinction in recognition of his contributions to the Scotch whisky industry and efforts to broaden understanding of whisky culture. Founded in 1988, Keepers of the Quaich is an international nonprofit organization dedicated to promoting Scotch whisky’s heritage and standing, with members active in more than 100 countries. Membership is reserved for individuals who have demonstrated sustained expertise and made significant contributions to the industry, with candidates nominated and selected through a rigorous review process. Sung began his career as a bartender at The Shilla Seoul and started training other bartenders in 2008, building a reputation as an influential educator in Korea’s hospitality industry. Since 2014, he has served as Diageo Korea’s brand ambassador and head of the Diag
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