Hyundai Motor Group chief marks 6 years at helm with physical AI ambitions
Hyundai Motor Group Executive Chairman Chung Euisun marks six years at the helm on Wednesday, spearheading the automaker’s transformation into a global top-three auto player by sales and steering it into a key future mobility player focusing on robotics, autonomous driving and artificial intelligence (AI). The next phase of his leadership, however, will hinge on whether the group can turn its physical AI ambitions into profitable businesses. Chung is also tasked with addressing mounting pressure on its core automotive operations and labor relations. Since taking the top post in 2020, Chung has overseen Hyundai Motor and Kia’s rise to the world’s third-largest automotive group by vehicle sales, behind Toyota and Volkswagen. The group maintained that ranking for four consecutive years through 2025. Hyundai Motor and Kia’s combined annual sales also surpassed the symbolic mark of 300 trillion won ($223 billion) for the first time last year. The expansion reflects a strategy that combined electrification with a stronger focus on high-margin vehicles, including SUVs and Genesis luxur
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