In AI-augmented legal market, clients will judge firms by final results: BKL chief
As artificial intelligence (AI) becomes a standard tool across the legal profession and beyond, clients will ultimately judge law firms not by whether or how much they use the technology, but by the quality of the results they deliver with it, said Yi Joon-ki, managing partner of Bae, Kim & Lee (BKL). “Clients do not really care what tools we use,” Yi said in a recent interview with The Korea Times at his office. “What they want is a compelling and useful analysis — one that addresses their needs. In the end, it is BKL’s judgment, and BKL will be responsible for it. As long as we deliver a reliable answer, that is what matters to them.” The Seoul-based law firm has emerged as one of the most active adopters of generative AI among Korean law firms, rolling out the technology across the organization this year after conducting pilot projects in litigation, legal research, due diligence, document drafting and other legal tasks. Yi said BKL’s broader ambition is not merely to automate routine work, but to redesign legal workflows so that lawyers can deliver deeper analysis, sha
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