Genesis GV90 sets sights on BMW, Mercedes-Benz in full-size luxury SUV market
Genesis is stepping up competition in the full-size luxury SUV market with the full-electric GV90, taking aim at German rivals — BMW and Mercedes-Benz — as it seeks to carve out a bigger share of the lucrative high-end segment. The brand unveiled on Tuesday pricing for the GV90, its first full-size flagship SUV, starting at 139.5 million won ($103,000) in Korea. This places the vehicle in a similar price range to the BMW X7 and Mercedes-Benz GLS, positioning Genesis to compete directly for buyers who have traditionally favored German luxury SUVs. The launch represents a significant test for Genesis, which has spent years building its reputation as a premium brand, but has yet to establish the same level of recognition as BMW and Mercedes-Benz in the upper reaches of the luxury market. The GV90 sets itself apart from its rivals with an all-electric powertrain, along with a focus on rear-seat comfort and advanced technology. It uses a 123.5-kilowatt-hour battery, the largest among Hyundai Motor Group's electric vehicles (EVs), and can travel up to 500 kilometers on a single charge. The
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