Why Black Friday 2026 Could Be the Year of the ‘Stay-In Upgrade’

Nov 12, 2026

With household budgets under pressure, Black Friday 2026 may see Australians look beyond headline discounts. Instead of chasing bargains, shoppers could focus on purchases that earn their place at home: useful, enjoyable items they will use and enjoy every day.

Perth, WA, Australia, November 12, 2026 -- As household budgets remain under pressure and discretionary spending comes under greater scrutiny, Black Friday 2026 could see Australians looking beyond the biggest discount and thinking more carefully about what they bring into their homes. Rather than simply chasing another bargain, shoppers may be more inclined to put their money towards things they will use and enjoy every day. And for many households, that could mean giving the home a little more attention.

The idea is simple: if going out, travelling or making larger discretionary purchases requires more consideration, there is value in making staying home feel better and creating your own bedroom sanctuary.

Making home feel like somewhere to spend time

A home upgrade does not necessarily mean a major renovation or expensive makeover.

For consumers looking for achievable ways to improve how their home feels, smaller changes can make a noticeable difference. A new piece of furniture, a more comfortable bed or a bedroom refresh can change how a space is used without taking on the cost and disruption of a larger project.

This is particularly relevant to the bedroom.

Traditionally thought of primarily as a place to sleep, the bedroom can also become a space to read, watch television, enjoy a slow morning, unwind at the end of the day or simply escape the noise and activity of a busy household. That makes the bedroom an interesting part of the broader stay-in upgrade. Rather than buying something simply because it is discounted, shoppers can consider how a purchase might improve a space they use every day.

The bedroom as an everyday retreat

A comfortable mattress remains at the centre of the bedroom, but the wider environment matters too.

A bed frame can change the character of a room. Bedroom furniture can make the space more functional. An adjustable bed can create another way to use the bedroom for reading or streaming, while considered lighting, storage and soft furnishings can make it feel more inviting. The result does not have to be about creating a luxury hotel room at home. It can simply be about creating a space that feels good to spend time in.

Luke Clarke, General Manager of Operations & Marketing at Bedshed, says consumers are becoming increasingly conscious of how they spend on the home.

‘With the cost of living top of mind for many households, every purchase is being considered more carefully. At the same time, the bedroom has become much more than just somewhere to rest. It's a personal retreat, a place to switch off, relax and create a sense of comfort at home. Black Friday offers the perfect opportunity for customers to upgrade that space, balancing comfort, quality and value’

From impulse purchase to considered purchase

The changing way people approach Black Friday also makes the bedroom an interesting category.

The event has traditionally been associated with urgency and impulse buying, but larger purchases often require a different approach. A mattress, bed frame or bedroom suite is something people expect to live with for years, making research, comparison and suitability just as important as the price. That means Black Friday can be useful for planned purchases that consumers have already been considering.

Rather than starting with the question, “What can I get for the biggest discount?”, shoppers can start with, “What do I actually need, and what will make the biggest difference to everyday life?” That might mean researching mattress comfort and support, comparing different bed styles or thinking about how a bedroom could work better as a whole.

Making a bedroom feel refreshed without renovating

For homeowners who are not ready to take on a major renovation, the bedroom can also offer a relatively contained way to refresh the home and create your own private retreat. Replacing an ageing mattress can improve the way you sleep and unwind, while a new bed frame or bedroom furniture can change the look and functionality of the space around it.

It is also an opportunity to think about longevity. When something is used every day, choosing based on quality, comfort and suitability can be more valuable over time than simply choosing the cheapest option available. This builds on a broader shift towards more considered Black Friday shopping, where consumers research products before the sales begin and look for genuine value rather than relying solely on a headline discount.

A different way to think about Black Friday

The stay-in upgrade is not about replacing every night out with a night at home, or suggesting consumers should stop spending on experiences. It is about recognising that the home is where much of everyday life happens, and that investing in the spaces we use most can have lasting value.

For Black Friday shoppers, that could mean looking beyond the traditional list of discounted products and considering what would make their everyday surroundings more comfortable, functional and enjoyable.

Because sometimes the best upgrade is not about going somewhere new. It is about making the place you already live feel a little better.

Contact Info:
Name: Sarah Little
Email: Send Email
Organization: Bedshed
Address: 30/32 Guthrie St, Osborne Park, Perth, WA 6017, Australia
Phone: +61 8 9445 1055
Website: https://www.bedshed.com.au/

Release ID: 89209198

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

More News

Lee's disapproval rating again outruns approval rating: poll
Nov 12, 2026
Lee's disapproval rating again outruns approval rating: poll

President Lee Jae Myung's disapproval rating rose to 47 percent this week, surpassing his approval rating, a survey showed Thursday. In a survey of 1,001 adults nationwide conducted Monday through Wednesday, positive assessments of Lee's job performance fell 2 percentage points to 44 percent from two weeks earlier, according to the National Barometer Survey (NBS). Negative assessments rose 3 percentage points to 47 percent. Lee's disapproval rating had remained higher than his approval rating for several weeks before the trend reversed in the previous poll. The survey also showed that 51 percent of respondents said Lee should scale back his use of social media to directly communicate with the public on his policy direction, citing concerns that remarks made "without sufficient deliberation" could cause confusion. Another 42 percent supported his use of social media for communication. Support for the ruling Democratic Party of Korea fell 1 percentage point to 35 percent, while that of the main opposition People Power Party remained unchanged at 25 percent. The poll has a margin of error of p

Korea has much to gain from helping refugees, UNHCR official says
Nov 12, 2026
Korea has much to gain from helping refugees, UNHCR official says

Korea has much to gain from supporting refugees, including making a safer and more stable international environment, according to the United Nations' refugee agency representative in Afghanistan. During an interview with The Korea Times during his visit to Seoul, Tuesday, Arafat Jamal, the UN High Commissioner for Refugees' (UNHCR) representative in Afghanistan, said supporting countries such as Afghanistan is not simply an act of charity, but an investment in a more stable world. "Korea is a responsible member of the international community. And helping a country like Afghanistan is for global public good. I think that we can only gain if countries are more open and more willing to build international solidarity and to look beyond themselves," he said. Jamal expressed deep gratitude to the Korean government and people for their continued support, urging them "to continue to build solidarity with the world." Afghanistan's strategic location, bordering seven countries including China, Pakistan and Iran, makes its stability a matter of wider international concern, the U.N. official said. A

Ruling party lawmaker accused of defamation for calling journalists 'pack of hyenas'
Nov 12, 2026
Ruling party lawmaker accused of defamation for calling journalists 'pack of hyenas'

A police complaint was filed Thursday accusing ruling party Rep. Choi Min-hee of defamation for referring to journalists as "a pack of hyenas." The complaint against Choi of the Democratic Party of Korea (DPK) was filed with the Seoul Metropolitan Police Agency a week after the lawmaker made the comment in a KakaoTalk group chat while referring to an image of photo and video journalists covering a general meeting of DPK lawmakers. She also described the journalists as "doing everything to take videos that sow discord." The complainant, Lee Jong-bae, a former Seoul city councilmember affiliated with the main opposition People Power Party, said Choi's comments revealed her perception of the press and exposed a double standard that chants democracy but scorns journalists that cause discomfort. Choi held a press conference at the National Assembly on Wednesday and apologized for her remarks.

HUFS institute hosts policy dialogues on diplomatic strategies in Singapore, Malaysia
Nov 12, 2026
HUFS institute hosts policy dialogues on diplomatic strategies in Singapore, Malaysia

A research institute affiliated with Hankuk University of Foreign Studies (HUFS) hosted policy dialogues in Singapore and Malaysia last week to strengthen cooperation between Korea and the Association of Southeast Asian Nations (ASEAN). The university said Wednesday that the HUFS Institute for International Strategy (HIIS) organized the dialogues in collaboration with leading overseas universities and policy research institutions ahead of its official launch. The events brought together diplomatic, security and economic experts from Korea and ASEAN member states as part of the International Eminent Persons’ Track 1.5 Dialogue on Foreign Policy Strategy, an initiative led by Korea’s Ministry of Foreign Affairs. Participants explored strategic responses to the rapidly changing international order and discussed ways to deepen Korea-ASEAN ties. The Singapore Policy Dialogue was held Nov. 2 at Hotel Waterloo Singapore under the theme “Rethinking Foreign Policy Strategies in a Changing International Order: Perspectives from South Korea and ASEAN.” The event drew faculty members of the S

Joint research team develops new method to produce high-efficiency perovskite LEDs
Nov 12, 2026
Joint research team develops new method to produce high-efficiency perovskite LEDs

A joint research team from Kookmin University, Sungkyunkwan University and Hanyang University has developed highly efficient perovskite light-emitting diodes (LEDs) without the need for a separate post-synthetic ligand-exchange process. The findings were published in Advanced Functional Materials, an international journal in the field of materials science, under the title “Direct Integration of Conductive, Emissive Perovskite Nanocrystals into Efficient Light-Emitting Diodes Without Post-Synthetic Ligand Exchange.” The team was led by Kim Young-hoon, a professor in the Department of Chemistry at Kookmin University; Lee Bo-ram, a professor in the Department of Advanced Materials Science and Engineering at Sungkyunkwan University; and Lee Tae-kyung, a professor in the Department of Organic and Nano Engineering at Hanyang University. The three professors served as co-corresponding authors of the collaborative study. Lee Yu-bin, who has completed her master’s coursework at Kookmin University, also participated as a co-first author alongside Kim Ji-geon, a researcher at the university,

Chip upcycle, easing oil-related pressures to boost consumption in 2027: KDI
Nov 12, 2026
Chip upcycle, easing oil-related pressures to boost consumption in 2027: KDI

The global semiconductor upcycle, coupled with easing pressure from higher oil prices, is expected to lead to stronger consumption next year, a state-run think tank projected Thursday. The outlook came amid assessments that this year's global chip upcycle, driven by the artificial intelligence (AI) boom, has had a limited impact on domestic consumption due to the gradual spillover of its benefits, while higher oil prices have weighed more immediately on the room for spending. "Next year, the negative impact of oil price hikes is expected to gradually weaken, while the positive impact of the chip upcycle spreads, leading to stronger consumption compared with this year," the Korea Development Institute (KDI) said in a report. The KDI said bonuses and dividends paid by major chipmakers could also provide additional momentum for domestic consumption, although geopolitical uncertainties in the Middle East may pose some downside risks. Amid the potential challenges, the KDI advised the government to refrain from measures aimed at stimulating short-term spending and instead focus on improving e

Women flock to Seoul's Namdaemun Market for viral 'Scarf Man'
Nov 12, 2026
Women flock to Seoul's Namdaemun Market for viral 'Scarf Man'

“Take a few. I can come back again.” “Oh, thank you, sis. Bless you.” At 1 p.m. on Wednesday, middle-aged women gathered outside Hanyangsa, a scarf shop at Namdaemun Market in central Seoul, were sharing scarves with one another. The shop had already closed for the day, but women who had purchased scarves earlier were handing them to those leaving empty-handed. Some visitors had traveled by train from cities such as Daegu and Daejeon. Namdaemun Market has been swept up in the craze for the “Scarf Man.” A merchant identified only as A, who sells scarves at the market, has become an online sensation for his witty banter on social media, drawing huge crowds eager to see him in person. At 1 p.m. that day, the real-time population indicator for the Namdaemun Market area stood at approximately 25,000, classified as severely crowded. When A emerged from his shop after closing, a barrage of smartphone camera flashes greeted him. He made his way through the crowd with help from privately hired security guards. His appeal lies in his down-to-earth personality and gruff, humorous way of

Seoul to spend $14 mil. to turn Mount Nam into eco-tourism hub by 2031
Nov 12, 2026
Seoul to spend $14 mil. to turn Mount Nam into eco-tourism hub by 2031

Seoul will spend 19.2 billion won ($14.2 million) through 2031 to restore forests on Mount Nam and build new attractions there, including a 360-degree observatory at the summit, the city government said Thursday. Located in central Seoul, Mount Nam is one of the capital city’s best-known landmarks. The city formally announced an urban regeneration plan for Mount Nam and nearby areas, including the Myeong-dong shopping district and Yejang Park, on Thursday. The plan covers about 3.11 million square meters and has 15 projects in four areas. Eight of them are early-stage projects meant to spur further development with the allotted funding. A key part of the plan is a gondola that will run about 832 meters from Yejang Park, near Myeongdong Station, to the summit. It is designed to carry more than 1,600 passengers an hour, over three times as many as the existing cable car. The city said the gondola will make the summit easier to reach for wheelchair users and others with limited mobility. Its operating profits will go toward restoring the mountain’s ecosystem. Construction of the gondola

FTC approves combination of Jin Air, Air Seoul, Air Busan
Nov 12, 2026
FTC approves combination of Jin Air, Air Seoul, Air Busan

The proposed merger of Jin Air, Air Busan and Air Seoul has cleared its final regulatory hurdle, paving the way for the three low-cost carriers (LCCs) to officially operate as a single carrier under the Jin Air brand beginning March 17, the nation’s antitrust authority said Thursday. Under the approvals by the Ministry of Land, Infrastructure and Transport and the Fair Trade Commission (FTC), the three carriers will be integrated through Jin Air's absorption of Air Busan and Air Seoul following Korean Air’s acquisition of Asiana Airlines. The approvals remove the major regulatory obstacles to the restructuring of Hanjin Group's airline business, following the planned launch of the integrated Korean Air as a full-service carrier on Dec. 17. Jin Air will assume the assets, liabilities, employees and legal status of the two other carriers. The combined airline will become Korea's largest LCC by fleet size, with about 58 aircraft in operation by the three carriers combined as of the end of 2025. It will combine the three carriers' routes, aircraft and operating infrastructure, with the a

Grand Korea Leisure earns top ESG rating for 3rd straight year
Nov 12, 2026
Grand Korea Leisure earns top ESG rating for 3rd straight year

Grand Korea Leisure, the state-run operator of Seven Luck foreigner-only casinos, has earned an A rating for the third consecutive year in an annual evaluation of corporate environmental, social and governance (ESG) practices. The state-run casino operator, which runs the Seven Luck brand for foreign visitors, said Thursday it received an overall A grade in the 2026 ESG assessment announced Wednesday by the Korea Institute of Corporate Governance and Sustainability. The company also received A grades in all three individual categories: environmental protection, social responsibility and corporate governance. The annual assessment, conducted by the Korea Institute of Corporate Governance and Sustainability since 2011, evaluates listed companies on their sustainability management practices, with 1,022 companies included in this year's review. In the environmental category, Grand Korea Leisure was recognized for strengthening climate-risk management based on recommendations from the Task Force on Climate-related Financial Disclosures, improving its environmental management framework and red

Samsung Electronics breaks ground on new HBM packaging facility in Asan
Nov 12, 2026
Samsung Electronics breaks ground on new HBM packaging facility in Asan

Samsung Electronics broke ground on a new semiconductor packaging facility at its Onyang campus in Asan, South Chungcheong Province, Thursday as part of a 144 trillion-won ($108.4 billion) investment plan by the company and three affiliates to expand advanced manufacturing capacity in the region. The company held a groundbreaking ceremony at the campus, joined by President Lee Jae Myung, Executive Chairman Lee Jae-yong, Deputy Prime Minister Lee Hyeong-il, South Chungcheong Province Gov. Park Soo-hyun and about 100 executives and employees from Samsung and its partner companies. The new production line, aimed at beginning operations in June 2028, a year ahead of the original schedule, will expand the campus' role beyond conventional semiconductor assembly and testing to include advanced high bandwidth memory (HBM) packaging. "Through today's groundbreaking ceremony, we pledge to take another leap forward," Lee Jae-yong said. "This site, which has traditionally focused on simply assembling and testing conventional semiconductors, will become a leading hub for advanced HBM, the heart of A

CHA Bio Group head outlines vision for stem cells to fight diseases, extend life
Nov 12, 2026
CHA Bio Group head outlines vision for stem cells to fight diseases, extend life

Dr. Cha Kwang-yul, head of the CHA Global Research Institutes at CHA Medical Center and CHA Bio Group, outlined an ambitious vision to use stem cells to treat intractable diseases and potentially extend human lifespan, drawing global interest at an international conference in Busan. Cha delivered his keynote address, titled "Longevity and Reproductive Aging Using K-Cells," at the 16th World Congress of the International Society for Immunology of Reproduction, held Nov. 5-8, with about 400 participants attending. The presentation focused on K-Cell, a proposed cell resource intended to support the development of treatments for intractable diseases before expanding into research on aging and longevity. Cha outlined a donor-screening strategy that combines medical and infectious disease histories with age, clinical characteristics, three generations of family medical history and whole-genome sequencing to identify cells suited to specific therapeutic purposes. He also discussed genetic modification and somatic cell nuclear transfer, a technique that involves transferring the nucleus of a sel

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.


News On Express

Fills you in with all the breaking world news and brief news articles so that you can read them on-the-go. Grab yourself a coffee and enjoy reading on News On Express.

NEWSLETTER

Copyright © 2015 - 2026 News On Express. All Rights Reserved.