Pien Tze Huang's Global Journey: Connecting Traditional Chinese Medicine with the World
Sep 20, 2026
Zhangzhou, China, September 20, 2026 -- On September 17, the 23rd China-ASEAN Expo opened in Nanning, Guangxi. Invited to exhibit at the expo, Pien Tze Huang presented a wide-ranging health and wellness portfolio and highlighted the heritage behind its traditional craftsmanship.
Traditional Chinese Medicine (TCM) is an important part of China’s cultural heritage, serving as a bridge for exchange among civilizations. Its reach now extends to 196 countries and regions. TCM has also become an important area of cooperation between China and ASEAN, the European Union and the African Union, as well as within the Shanghai Cooperation Organisation and BRICS.
As TCM continues to expand globally, Pien Tze Huang, a traditional medicinal product originating in Zhangzhou, Fujian, has travelled along the historic routes of the Maritime Silk Road. From the luggage of overseas Chinese migrants to retail shelves abroad, and from word-of-mouth recognition within local communities to wider cross-cultural engagement, its journey illustrates the growing global reach of Chinese herbs.
Along the Maritime Silk Road: A Medicine Carried by Overseas Chinese
Pien Tze Huang traces its origins to the Jiajing reign (1522–1566) of the Ming dynasty. Its traditional production technique is included in China’s national intangible cultural heritage list, while its formula and manufacturing process are protected under China’s state secrecy framework.
In the modern era, large numbers of people from southern Fujian left their hometowns for Southeast Asia in search of a livelihood. Living and working in the region’s hot and humid climate, they often faced illness and work-related injuries. Pien Tze Huang was among the traditional remedies they carried with them from home and gradually became familiar within overseas Chinese communities.
Its reputation within overseas Chinese communities helped Pien Tze Huang establish an early foothold in Southeast Asia, marking the beginning of its international journey along the Maritime Silk Road. Beyond the circulation of the medicine itself, overseas Chinese also brought TCM approaches to disease prevention and treatment, along with traditional health and wellness practices to Southeast Asia. This small pill became a link to home and part of the broader spread of TCM across Southeast Asia.
From Chinese Communities to Southeast Asian Retail Shelves
Fujian was an important starting point and one of the birthplaces of the ancient Maritime Silk Road. Today, it is also a core area of the 21st-Century Maritime Silk Road and plays an important role in Belt and Road cooperation, providing favorable conditions for Pien Tze Huang’s international expansion.
In recent years, Pien Tze Huang has conducted research with institutions in China and abroad, with related findings published in international journals. These studies have provided scientific insights into the value of TCM. Based on its core pharmaceutical business, the company has also expanded into health foods, products made with ingredients traditionally used as both food and medicine, and personal care products. Together, these offerings form a wide-ranging health and wellness portfolio, providing a diverse product base for the company’s international expansion. As part of its overseas expansion, Pien Tze Huang has worked to meet local pharmaceutical regulatory requirements across Southeast Asia, obtaining drug registrations in Indonesia, Thailand, Singapore, Malaysia and other countries. It has also appointed a new distributor in Canada and completed initial product exports to the Canadian market. In parallel, it is advancing registration procedures for additional product lines in Thailand, Vietnam and other markets.
Fu An Tang, a century-old TCM pharmacy in Bangkok’s Chinatown, was founded by Yang Youzheng, whose ancestral home is Zhangzhou, Fujian. The pharmacy has served as an authorized distributor of Pien Tze Huang since 1983.
“Over the years, Pien Tze Huang has gained growing recognition among Thai consumers,” said Yang Baojun, manager of Fu An Tang’s international business division.Today, Pien Tze Huang has 22 dedicated retail counters across Thailand, Hong Kong and Macao, expanding its reach from Chinese communities to a broader local consumer base.
Beyond brick-and-mortar pharmacies and overseas Chinese distributors, Pien Tze Huang is also leveraging Fujian’s cross-border e-commerce strengths to expand its online presence in international markets. Fujian Minjing Industry, a local cross-border e-commerce company, has partnered with Pien Tze Huang to promote its cosmetics on TikTok and jointly develop markets across Southeast Asia.
“There is still significant growth potential for Pien Tze Huang in Southeast Asia,” said Guo Wanquan, general manager of Fujian Minjing Industry. “By expanding overseas, we aim to bring Pien Tze Huang’s quality products to consumers across Southeast Asia more quickly.”
Looking Ahead: The Next Phase of Global Growth
Traditional Chinese Medicine has its roots in China and reaches far beyond national borders.
In July 2026, Chinese authorities issued the Plan for the Revitalization and Development of Traditional Chinese Medicine during the 15th Five-Year Plan Period (2026–2030). The plan calls for stronger mechanisms for the preservation and innovative development of TCM, faster modernization, and a broader international reach. Pien Tze Huang was selected for the first batch of China’s Top Consumer Brands “Historical Classics” list released by the Ministry of Industry and Information Technology of China. For years, it has ranked among China’s leading individual proprietary Chinese medicine products by export earnings.
Beyond product exports, the company has also sought to build international visibility through brand communication and cultural exchange. In September 2025, the brand appeared on a digital billboard in New York’s Times Square, presenting TCM heritage to an international audience. It has also participated in international exchange events, including the Kuliang Forum, the 2025 China-Central Asia Media Cooperation Forum and the 2025 Eurasia Commodity and Trade Expo. Through these multilateral platforms, it has introduced Chinese perspectives on health and wellbeing to the world.
A single medicine brings together the heritage of a nationally recognized traditional production technique, memories of the Maritime Silk Road, and the modernization and international expansion of China’s TCM health and wellness industry. Moving beyond simply entering overseas markets, Pien Tze Huang is working to build deeper local connections, share the story of TCM with international audiences, and contribute to broader global health cooperation.
Contact Info:
Name: Ms.Cai
Email: Send Email
Organization: Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd.
Website: https://www.zzpzh.com/gsjs/index_129.aspx
Release ID: 89203822
In the event of detecting errors, concerns, or irregularities in the content shared in this press release that require attention or if there is a need for a press release takedown, we kindly request that you inform us promptly by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your feedback within 8 hours and take necessary actions to resolve any identified issues diligently or guide you through the removal process. Providing accurate and dependable information is our utmost priority.
More News
Shark sightings draw crowds at Busan's North Port
Repeated shark sightings at a waterfront park in Busan’s North Port have drawn crowds of curious visitors, prompting city authorities to step up safety measures while monitoring the sea creature’s return to open waters. A shark estimated to be at least 3 meters long was first spotted at around 8:57 a.m. on Friday in a waterway at the port’s Waterfront Park, according to city officials. Another shark sighting was reported at around 1:05 p.m. the following day. The creature was believed to be a basking shark, a species found in subtropical waters of the Pacific, Atlantic and Indian oceans, including waters off the Korean Peninsula. Although the species is not known to be aggressive, city officials said it could still pose a danger if provoked or approached too closely. The Korea Coast Guard initially tried to guide the shark out of the narrow waterway. But it suspended the effort after the National Institute of Fisheries Science advised that forcing the animal away could trigger defensive or aggressive behavior. Instead of deterring visitors, the unusual sight quickly turned the park
KTX bookings to open 2 months in advance, easing travel for foreign visitors
Tickets for Korea’s high-speed KTX trains will be available for booking up to two months before departure starting next month, extending the current one-month window. Along with the booking window, KTX will introduce a set of operational improvements for foreign travelers next month to make the reservation process more convenient, the government said Sunday. According to the Ministry of Land, Infrastructure and Transport and KTX operator KORAIL, customers will be able to book seats up to two months in advance starting Oct. 1. The government said the extension is intended to make it easier for travelers to plan trips around the country. For foreign visitors in particular, many book flights to Korea at least two months in advance, but KTX tickets have only been available one month before departure, making it difficult to plan their itinerary within the country. “Travelers will be able to book KTX at the same time as purchasing airline tickets, making it easier to plan domestic trips and use KTX more conveniently,” the ministry said in a press release. “Korean travelers will also be a
Hong Kong’s first 5-year plan to give firms more long-term certainty: Paul Chan
Hong Kong’s first five-year plan will give businesses greater certainty to make long-term investment decisions amid a volatile external environment, the city’s finance chief has said. Financial Secretary Paul Chan Mo-po said the plan’s targets and timelines would allow companies to see the city’s direction over the next five years and better align their plans with the government’s. “The significance of planning lies not only in the document itself, but also in looking at today from the...
Why has Pauline Hanson joined forces with Muslim and Vietnamese-born MPs
Pauline Hanson, Fatima Payman and Dai Le have found an unlikely common cause. It comes down to who controls their staff.
Wanted duo accused of attacking man in Braddon venue
The alleged victim received serious facial injuries, police say.
Reporter’s note: two Delhis, one weekend – when the world came to dinner
I grew up in Delhi. Not Lutyens’ Delhi, that quieter, greener stretch of tree-lined avenues and high-walled colonial bungalows where the VIPs live. But close enough to know that two cities share one name. One Delhi is generally messy. Rubbish piled into small mountains by the roadside. No footpaths to walk on. Narrow streets marked as one way, with every kind of traffic coming at you from every direction, and then simply stuck. And the dust. Not a film on the windowsill, but something you...
Australia wants a seat at the UN's most powerful table. What power would it yield?
Australia wants a UN Security Council seat in 2029. Here's what it would allow the country to do, and why it matters.
Chinese team fixes panda's crooked jaw in first-of-its-kind procedure
Chinese team fixes panda's crooked jaw in first-of-its-kind procedure
Injured woman rescued from northside home, man accused of overnight assault
A concerned friend reportedly contacted police on Saturday.
Dr. Kotnis: The Indian doctor revered in China
Dr. Kotnis: The Indian doctor revered in China
Chinese lawyers offer coaching for when corruption busters come knocking
Zhang Dongdong has been fielding ever more requests for legal advice from jittery entrepreneurs, nervous government officials or their desperate relatives. They usually do not tell him the whole story, and sometimes say it happened “to a friend”, but most want to know the same thing: what to do when they are targeted by China’s corruption busters. “Some had received a tip-off that they were being investigated, some got a call from disciplinary inspectors asking them to cooperate, but in most of...
Jacques is worried his troupe will defect while performing in Brisbane. He’s only half joking
The title of the spectacular Brisbane Festival show, Escape, with performers leaping from architectural structures, offers a clue to its meaning.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.