Headline: The FEELM 2.0 Ushers in the New Generation of Disposable 2.0

Nov 13, 2023

Key Takeaways

  • Smoore International has unveiled the FEELM 2.0, the first-ever disposable vape that offers more than 1,000 puffs in 2mL, surpassing the industry benchmark of 600 puffs.
  • The authenticity of the claim has been verified by Inter Scientific, a leading testing laboratory.
  • The FEELM 2.0 addresses the consumer demand for longer-lasting and cost-effective vaping options, with estimates suggesting it can save consumers around £900 annually compared to standard disposables.
  • The FEELM 2.0 utilizes innovative technology and new atomization material to enhance vaping consistency, increase puff count, and improve e-liquid utilization.
  • Improvements in e-liquid utilization and vapor consistency have been confirmed by Inter Scientific, making the FEELM 2.0 a legal, better-value proposition for consumers.

Smoore International revealed its FEELM 2.0, the first-ever disposable vape to offer more than 1,000 puffs in 2mL. A leading testing laboratory, Inter Scientific, tested its products and verified the authenticity of the claims. The FEELM 2.0 Taking Disposable 2.0 of Thousand-Puff with Technological Innovation.

Shenzhen, Guangdong Province, China - November 13, 2023

Smoore International revealed its FEELM 2.0, the first-ever disposable vape to offer more than 1,000 puffs in 2mL. A leading testing laboratory, Inter Scientific, tested its products and verified the authenticity of the claims.


David Lawson, CEO of Inter Scientific, mentioned: “Innovation around regulatory requirements can be particularly difficult but SMOORE have achieved a great improvement in ENDS technology efficiency with 1000 puffs, producing the consumer with a legal and better-value proposition”

John Dunne, Director General at UKVIA highlighted the significance of evolving disposables through innovation, consistent quality manufacturing.

Discovering Consumers Demand with Long-Lasting and Cost-Effectiveness

Disposable vapes have been recognised as playing a major role in the decline of smoking for the last two years in Great Britain, pushing smoking rate to lowest levels on record. With the UK's 2mL e-liquid volume regulation limit, 600 puffs have been the industry benchmark for much of its time.

However, since February of this year, multiple mainstream media outlets have turned their attention to the issue of over-filling, where consumer demand for more economical products and value has put unique pressure on vape makers to sneak in more e-liquid than the 2mL legal limit. This not only raised concerns amongst the industry, regulators, and the public but also highlighted a deep-seated consumer demand for longer-lasting, cost-effective vaping options.

To better understand how to fulfil the needs of vapers and smokers, SMOORE conducted detailed surveys and focus groups in the UK.

The UK Business Director at SMOORE, Thalia Cheng explains: “There is an evident demand for increased puff counts and consistency in taste, especially at a time when the rising cost of living is a constant concern. FEELM 2.0 is our disposable vape solution with the call sign ‘Double the puff, double the joy.’ Based on Consumer Intelligence data, we estimate it can save consumers around £900 annually compared to using standard disposables.”

The FEELM 2.0 Taking Disposable 2.0 of Thousand-Puff with Technological Innovation

“To meet consumers’ demands, the industry has the responsibility in investing in innovative new technologies and more efficient product design. This is an area in which SMOORE is setting the pace with the launch of its newly developed FEELM 2.0.”

Zhang, highlighted that the FEELM 2.0 also heightens the actual vaping experience through enhanced vaping consistency and improved e-liquid utilization.

He said: “Our highly focused research had helped us develop new atomisation material and technology that can boost puff count and enhance vapour consistency, offering a better vaping experience for consumers. Inter Scientific's testing found a mere 3.0% variation in vapour produced, ensuring a stable flavour profile from the first puff to the last. Furthermore, with an outstanding e-liquid utilization rate of 77%, we not only significantly surpass the industry average but also maximize puff count and minimize e-liquid wastage.”

Inter Scientific's testing has confirmed that FEELM 2.0 shows marked improvements in both e-liquid utilization and vapour consistency when compared to industry standards. The enhanced e-liquid utilization effectively increases the number of puffs, while the reduced vapour variation ensures a more consistent experience, minimizing differences with each puff.

Scientific testing report provided by Smoore

David Lawson, CEO of Inter Scientific, mentioned: “SMOORE’s FEELM 2.0 technology provides consistent uniformity of e-liquid aerosolisation over the device life and complies with TRPR 2016 requirements of a tank volume limit of 2mL. Testing has demonstrated that this device can exceed 1000 puffs.

Innovation around regulatory requirements can be particularly difficult but FEELM 2.0 have achieved a great improvement in ENDS technology efficiency with 1000 puff, producing the consumer with a legal and better-value proposition”

John Dunne highlighted the significance of evolving disposables through innovation, consistent quality manufacturing such as a uniform 2mL e-liquid volume, improved sustainability, and designs that appeal solely to adult consumers, emphasizing that these advancements will propel the development of disposable e-cigarettes.

“Such progress is essential for making disposables more available and inviting to adult smokers from varied backgrounds, simplifying their transition to vaping as a means to cease smoking. The notable decline in smoking rates in Great Britain can be in part attributed to the ease of use, convenience, and cost-effectiveness of disposables. Continuing to develop these aspects is key to convincing government bodies of the vital role disposables can play in achieving a smoke-free future.”

Contact Info:
Name: Fiona
Email: Send Email
Organization: vaporesso.com
Website: http://www.vaporesso.com

Release ID: 89113033

Should any problems, inaccuracies, or doubts arise from the content contained within this press release, we kindly request that you inform us immediately by contacting [email protected]. Our dedicated team will promptly address your concerns within 8 hours, taking necessary steps to rectify identified issues or assist with the removal process. Providing accurate and dependable information is at the core of our commitment to our readers.

More News

Births up 11% in July, extending gains to 25th consecutive month
Sep 23, 2026
Births up 11% in July, extending gains to 25th consecutive month

The number of babies born in Korea rose 11.1 percent in July from a year earlier, marking the 25th consecutive month of increases, government data showed Wednesday. A total of 24,275 babies were born in July, up from 21,854 a year earlier, according to the Ministry of Data and Statistics. It marked the highest figure for any July since 25,222 recorded in 2019. The country's total fertility rate, the average number of children a woman is expected to have in her lifetime, rose 0.08 from a year earlier to 0.89 in July. The rate remains well below the 2.1 births per woman needed to maintain a stable population without immigration. The number of births has maintained an upward trajectory since July 2024. Over the January-July period, 170,079 babies were born, up 14.7 percent from a year earlier. It was the highest figure for the period since 2019. The recent rebound came amid a growing number of marriages, an increase in the population in their 30s and more positive attitudes toward having children. The number of marriages in July rose 9.3 percent from a year earlier to 22,282. The number of di

Population mobility down in August amid housing market slowdown
Sep 23, 2026
Population mobility down in August amid housing market slowdown

The number of Koreans who moved to new residences decreased in August from a year earlier amid a recent decline in housing transactions, data showed Wednesday. Around 471,000 people changed residences in August, down 22,000 from a year earlier, according to data from the Ministry of Data and Statistics. It was the lowest figure for any August in 53 years since the 420,000 recorded in 1973. The population mobility rate — the number of people relocating per 100 residents -- fell 0.5 percentage point from a year earlier to 10.9 percent. The data ministry attributed the decrease to declines in housing transactions and new home supplies. "The number of homes traded in June and July totaled 132,000, down 4.4 percent from a year earlier. Over the same period, the number of apartment units completed came to 43,000, down 29.1 percent," an official from the data ministry said. By region, Seoul reported a net outflow of 2,901 people, while South Gyeongsang Province and the southwestern Jeonnam-Gwangju area posted net outflows of 1,230 and 1,081, respectively. In contrast, Gyeonggi Province reported

Ex-first lady appeals 5-year bribery sentence to Supreme Court
Sep 23, 2026
Ex-first lady appeals 5-year bribery sentence to Supreme Court

Former first lady Kim Keon Hee on Wednesday appealed an appellate ruling sentencing her to five years in prison on bribery-related charges, taking the case to the Supreme Court, legal sources said. The Seoul High Court convicted Kim, the wife of former President Yoon Suk Yeol, on charges of accepting bribes for mediation in a Tuesday ruling that partially overturned a lower court's seven-year sentence. A special counsel team earlier indicted Kim on charges of receiving various expensive gifts from multiple people in return for job appointments and business favors between 2022 and 2023. While a district court convicted her on all counts in June, the appellate court acquitted her of charges of receiving a luxury watch and a replica of a Joseon Dynasty (1392-1910) painting. The special counsel team has also indicated that it plans to take the case to the top court.

State auditor sends key audit results of election watchdog to special prosecutor
Sep 23, 2026
State auditor sends key audit results of election watchdog to special prosecutor

The Board of Audit and Inspection (BAI) said Wednesday it has sent part of the results of its inspection into the state election watchdog to the special prosecutor team investigating ballot shortages in June's local elections. The BAI conducted a financial audit of the National Election Commission (NEC) from July 6 to Aug. 28 to look into whether there were any irregularities that could have contributed to the unprecedented shortages of voting papers in the June 3 elections. The results have not yet been made public. The data handed over to the independent counsel team involved six cases related to budget execution for major elections, including interference with bidding, unfair private contracts, and wrongful inspections, as they were deemed to require a swift investigation, the BAI said. The BAI did not disclose further details. The agency explained that it decided to share the data ahead of the official audit announcement because the special prosecutor team has only 150 days to investigate the case and related materials should be provided in time.

Korean brands leverage offline stores to capture Vietnam's e-commerce boom
Sep 23, 2026
Korean brands leverage offline stores to capture Vietnam's e-commerce boom

As e-commerce rapidly transforms retail across Southeast Asia, Korean brands are using hands-on offline experiences in Vietnam to drive digital sales. Korea Trade-Investment Promotion Agency (KOTRA) hosted its 2026 Korea Festival at Parc Mall in Ho Chi Minh City from Sept. 16-22, bringing 80 Korean companies together for product sales, market testing and cultural experiences. The event featured Korean beauty products, food and household goods, along with tastings linked to KOTRA’s Seoul Food exhibition, live commerce, Chuseok cultural activities and K-pop performances. Among participating companies were 48 domestic firms with limited overseas experience and 10 companies new to exporting, KOTRA said, with local vendors helping them test products and gauge Vietnamese consumers’ responses. KOTRA said it will follow the in-person event with an online promotion on Shopee Vietnam from Oct. 3-5, extending the campaign from mall counters to one of Southeast Asia’s major e-commerce platforms. The online campaign will feature 87 companies, including domestic firms, first-time exporters and co

Naver's metaverse affiliate stages walkout, 2nd collective action this year
Sep 23, 2026
Naver's metaverse affiliate stages walkout, 2nd collective action this year

Unionized workers at Naver Z Corp., the metaverse affiliate of Korea's Naver Corp., staged a walkout on Wednesday, its second collective action this year against the company's decision to freeze wages. Some 70 percent of the union's members, or around 120 people, picketed in front of its parent company's headquarters in Seongnam, south of Seoul, the portal operator's affiliate-wide labor union said. "Across Naver and its affiliates, a rate freeze happened only once in 2009, following the global financial crisis. Even during that time, the company shifted the financial burden onto its employees by increasing the wages of its executives by 71 percent," the union argued during a live broadcast of the walkout. The latest collective action is the second of its kind from Naver Z, after it staged a partial, 4-hour strike early this month. It also marks the second industrial action from Korea's portal service industry after unionized members of Kakao Corp., a messenger app operator, staged multiple walkouts in June.

European business chambers seek stronger investment ties with Korea
Sep 23, 2026
European business chambers seek stronger investment ties with Korea

The Korean-German Chamber of Commerce and Industry (KGCCI) and the French-Korean Chamber of Commerce and Industry (FKCCI) on Tuesday jointly hosted a forum with Korean Prime Minister Han Seong-sook in Seoul to discuss foreign investment conditions and regulatory challenges in Korea facing European companies. About 200 executives from German, French and other European companies, along with government, diplomatic and economic officials, took part in the event at Banyan Tree Club & Spa Seoul, the KGCCI said Wednesday. It was organized to strengthen direct communication between the Korean government and European businesses. In her keynote speech, Han described Korea, Germany, France and other European Union members as trusted partners built on long-standing ties and shared support for free trade, openness, innovation and a rules-based international order. “The government will do its utmost to cooperate so that investments and business ventures by German and French companies can generate greater results in Korea,” Han said. Han highlighted the 19th Asia-Pacific Conference of German Busine

HS Hyosung Advanced Materials targets aerospace, drone markets with carbon fiber
Sep 23, 2026
HS Hyosung Advanced Materials targets aerospace, drone markets with carbon fiber

HS Hyosung Advanced Materials is showcasing carbon fiber products for aerospace, defense and drone applications at CAMX 2026 in the United States, as the company seeks to expand into advanced industries. The three-day Composites and Advanced Materials Expo runs from Tuesday to Thursday (local time) in Atlanta. More than 500 companies are participating, with about 7,000 visitors expected to attend. HS Hyosung Advanced Materials has participated in the annual exhibition since it was launched in 2014. The company is displaying 3K carbon fiber, 3K woven fabrics and composites for drones, as well as high-pressure vessels used in satellites. “CAMX 2026 is an important opportunity to share the latest technologies and market trends with major companies and customers in the global composites industry and explore new business opportunities,” HS Hyosung Advanced Materials CEO Lim Jin-dal said. “Based on our high-performance carbon fiber technologies and stable supply capabilities, we will provide differentiated carbon fiber solutions for advanced industries, including aerospace.” Carbon fibe

Korea, partner nations declare Hormuz disruption 'unacceptable,' vow to stand together
Sep 23, 2026
Korea, partner nations declare Hormuz disruption 'unacceptable,' vow to stand together

Korea, Britain, France and five other nations from Europe and the Indo-Pacific have warned that disruption of sea lanes, including the Strait of Hormuz, is unacceptable and vowed to stand together in addressing shared challenges, Seoul's foreign ministry said Wednesday. The foreign ministers and high-level representatives of the European and Indo-Pacific Partners (EIPP) — Korea, Australia, France, Germany, Japan, New Zealand, Poland and Britain — made the call in a joint statement following a meeting in New York on Tuesday, according to the ministry. The meeting, the second of its kind, was held on the sidelines of the 81st United Nations General Assembly amid the prolonged conflict in the Middle East and growing disruptions to maritime security. "Disruption of sea lanes, including the Strait of Hormuz and the Bab-el-Mandab Strait, whether by force, threat or the introduction of unlawful tolls or conditions for transit, threatens security and prosperity of all, especially the world's most vulnerable, and are unacceptable," the statement said. "We call on all countries to speak out wh

Expressway congestion begins ahead of Chuseok holiday
Sep 23, 2026
Expressway congestion begins ahead of Chuseok holiday

The annual exodus for Chuseok, the Korean equivalent of Thanksgiving, began Wednesday as Koreans headed to their hometowns for family reunions and took trips during the extended holiday. This year's four-day Chuseok holiday runs from Thursday to Sunday. Traditionally, Koreans return to their hometowns during Chuseok to reunite with family members and pay respects at their ancestors' graves. Traffic congestion already began building on major expressways across the country on Wednesday afternoon, as Chuseok traffic increased, according to Korea Expressway Corp. The company said traffic would be heavier than usual Wednesday, with 6.13 million vehicles expected to be on the roads throughout the day. The company estimated that 510,000 vehicles would travel from the Seoul metropolitan area to other regions, while 450,000 would travel in the opposite direction. It expects the 420-kilometer drive from Seoul to the southeastern city of Busan, for instance, to take about seven hours and 30 minutes. An expressway trip from Seoul to the southwestern city of Gwangju would take six hours and 50 minutes

Defense minister, top US envoy discuss OPCON transfer, air base relocation
Sep 23, 2026
Defense minister, top US envoy discuss OPCON transfer, air base relocation

Defense Minister Kang Shin-chul met with the top U.S. envoy to Korea on Wednesday to discuss key alliance issues, such as the wartime operational control (OPCON) transition and the relocation of a regional air base shared with U.S. forces, the defense ministry said. The meeting with U.S. Ambassador Michelle Steel follows Kang's swearing-in on Tuesday, as Washington and Seoul face a host of shared security issues, with the OPCON transition from the United States high on the agenda. "The two sides discussed key pending issues, including the OPCON transition and the Gwangju military airport (relocation), and agreed to closely communicate to advance bilateral alliance in a future-oriented and mutually beneficial manner," the ministry said in a release. Seoul is seeking to retake OPCON from Washington before the Lee Jae Myung administration's five-year term ends in 2030, or even as early as next year. However, concerns are growing over a divide between the allies regarding the transfer timeline, as Washington remains cautious about a rushed transition. The Lee government is also pushing to re

Korea tightens oversight on foreign capital in domestic real estate market
Sep 23, 2026
Korea tightens oversight on foreign capital in domestic real estate market

In an effort to curb market manipulation and enforce fair rules across all home buyers, land and transport officials in Korea have launched an expanded review of real estate transactions involving overseas capital. The Ministry of Land, Infrastructure and Transport said Wednesday that it is currently investigating 840 residential and commercial property transactions conducted by foreign nationals between June 2025 and July 2026. The national inquiry, set to conclude in December, builds on regulatory measures first introduced in 2022 to prevent systemic loopholes that allow unverified foreign funds to bypass domestic lending limits and tax oversight. By expanding review parameters under a revised decree of the Real Estate Transactions Act, authorities are scrutinizing a broader dataset. Inspectors are now verifying whether purchase capital originated from foreign stock sales, cryptocurrency liquidations or overseas loans, while also cross-referencing visa categories to identify unauthorized rental businesses operated by short-term visitors. The crackdowns respond directly to public conce

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.


News On Express

Fills you in with all the breaking world news and brief news articles so that you can read them on-the-go. Grab yourself a coffee and enjoy reading on News On Express.

NEWSLETTER

Copyright © 2015 - 2026 News On Express. All Rights Reserved.