Daniel Yomtobian - Explains Predictions for Mobile Advertising Spend
Nov 16, 2023
Summary
Despite the current subdued mood in the advertising industry due to the COVID-19 pandemic, a majority of marketing professionals believe that their brand and content strategies will not be severely disrupted, according to a survey conducted by Bynder. Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space, points out that although total advertising expenditure is expected to shrink by roughly $20 billion in 2020, the mobile advertising segment is likely to fare better and recover faster than other segments. Lockdowns and social distancing measures have increased reliance on mobile devices and boosted digital content consumption, allowing mobile advertising to avoid excessive disturbance. An analysis by PubMatic shows that consumer behavior has shifted towards mobile, with its share of global ad spending reaching 51% in Q1 2020. eMarketer predicts at least a 6% drop in US mobile ad spending in Q2 2020, but believes a 10% year-on-year decline is more likely. Despite these challenges, marketing professionals do not expect severe disruption to their strategies. Daniel Yomtobian, known for his success in the online advertising industry, has led several ventures to success, including Advertise.com.
Despite the subdued mood at present, the majority of marketing professionals do not foresee severe disruption to their brand and content strategies, Daniel Yomtobian points out, citing the results of a survey conducted by Bynder.
Los Angeles, California, United States - November 16, 2023 /MarketersMEDIA/ —
Over the past 10 years, digital advertising has exploded, its future becoming more hopeful during the rise of e-commerce, video streaming apps, and social media. However, the most crucial contributor to the robust growth of the digital ads market has undoubtedly been the accelerating shift to mobile devices, which prompted marketers to embrace strategies that prioritize this channel. “Mobile has become the primary focus of brand campaigns, and analysts have been consistently upbeat about the outlook for this market segment. Unfortunately, the current pandemic has forced a sharp downward revision of financial projections across all industries as many companies struggle to stay afloat and take drastic measures to weather the coming recession,” comments Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space. “While total advertising expenditure in 2020 is estimated to shrink by roughly $20 billion to $691.7 billion, there are indications that the mobile segment will fare better and recover faster than the rest.”
Lockdowns and social distancing measures have led to an even greater reliance on mobile devices and further boosted digital content consumption, which has allowed the mobile advertising segment to avoid excessive disturbance, Daniel Yomtobian notes. According to an analysis by PubMatic, the pandemic “has shifted consumer behavior towards mobile,” pushing its share of global ad spending to 51% in the first quarter of 2020. Moreover, it fell by 15% versus a 25% drop for desktop ad spending. “While recent surges in viewership will likely recede through the summer and as stay-at-home orders ease, the preference for mobile will remain, which will drive advertisers to mobile over the long term,” commented PubMatic senior executive Paulina Klimenko.
Influential analytics group eMarketer has been keeping a close watch on the advertising market, adjusting its forecasts periodically to reflect the impact of the pandemic. Its most recent revision features a projected drop of minimum 6% in US mobile ad spending during the second quarter of 2020 although the company sees a 10% year-on-year decline as more likely, and its expectations for the rest of the year are also significantly tempered. “Even so, the relative share of different platforms and formats will likely not dramatically change from our March 6 forecast […] Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. We now believe any growth this year in mobile ad spend will be small, if it happens at all.” Despite the subdued mood at present, the majority of marketing professionals do not foresee severe disruption to their brand and content strategies, Daniel Yomtobian points out, citing the results of a survey conducted by Bynder. According to it, 57% of respondents are bracing for a lasting impact, but they do not expect it to be a transformative one.
Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge.
Daniel Yomtobian Bio – Business Marketing Maverick: http://www.DanielYomtobianBio.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=NoZr4UgvY8Q
Release ID: 89113533
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