Athletes Are Now Big Targets for CBD Marketers

Dec 20, 2019

Cannabidiol or CBD has been at the heart of the cannabis revolution. The hemp extract is one of the over 100 cannabinoids found in hemp, and it doesn’t get users intoxicated. That honor belongs solely to THC (delta-9 tetrahydrocannabinol), the main psychoactive agent in marijuana. CBD, on the other hand, outshines THC in an entirely different way.

Over the years, anecdotal evidence has surfaced painting the compound as an astonishingly potent medicine. It has proven effective against tons of medical conditions such as insomnia, chronic pain, and high blood pressure. Last year, the U.S. Food and Drug Administration (FDA) even…

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