ASEAN Tourism Unveils New Logo and Tagline
Jan 20, 2022
The Association of Southeast Asian Nations (ASEAN) is kicking off 2022 with a brand new look and perspective for travelers to the region. With a refreshed logo and a new tagline, "A Destination For Every Dream", ASEAN aims to capture the warmth, resilience, and sense of fun and adventure that is emblematic of the Southeast Asia region and peoples.
Through this new branding, ASEAN will continue to market Southeast Asia as a single destination and raise awareness of the region's incredible diversity of offerings that travelers could rediscover once borders open up again worldwide.
ASEAN Member States designed the new logo in collaboration with its USA-based marketing agency, ELMNTL. The focus for the new brand is to show travelers the many beautiful experiences they could enjoy in each of the ASEAN member states while highlighting the changes the region is making towards responsible tourism.
The logo consists of ten" spokes," each representing an ASEAN member state, to form the sun in a harmonious balance. The contemporary take of the sun symbolizes vitality and renewal and conveys a "propelling" movement that speaks of the future-facing aspirations of Southeast Asia.
The sun visual was not the only update, as the team wanted all aspects of the rebrand to reflect the vibrancy of Southeast Asia. For instance, the updated orange color is brighter and bolder to draw people in and instill a sense of energy that travelers feel when traveling in this region. In addition, the new font in the logo and tagline is more friendly and invokes a sense of welcome to travelers to enjoy Southeast Asia.
The new tagline of "A Destination For Every Dream" embodies the concept of diversity and possibilities in travel in this region. With a panoply of historical sights, cuisines, adventures, cultures, natural landscapes, and modern metropolis, everyone can be sure of having their travel dreams fulfilled with a visit to Southeast Asia.
"The Southeast Asia region is beautifully diverse in so many ways, from culture and cuisine to natural landscapes and people, and we want to share all these with the wider world. As borders open up worldwide, hope and cautious optimism amongst travelers continue to grow. This new creative direction for ASEAN is thus timely as we emerge from the pandemic with a renewed purpose to market Southeast Asia to those looking for their next dream holiday," Oliver Chong, Executive Director, International Group HQ and Oceania of the Singapore Tourism Board and the Chair for the ASEAN Tourism Marketing Partnership Working Group.
For more information, please visit https://www.visitsoutheastasia.travel.
Press Release Service by Newswire.com
Original Source: ASEAN Tourism Unveils New Logo and Tagline
More News
Jesse Baird’s ‘resignation’ texted day after he was allegedly murdered
TV presenter Jesse Baird's resignation was texted to his new boss the day after he was allegedly murdered.
Point of Law wins 2026 Melbourne Cup
Point Of Law, the horse previously owned by King Charles, stormed home on the final straight to win the Melbourne Cup.
Kate McClymont gives evidence in Alan Jones trial
Award-winning journalist Kate McClymont alleged indecent assaults by Alan Jones and said she didn’t offer benefits to complainants for stories.
Transport authorities demand answers after 4-hour parking meter outage
Hong Kong’s transport authorities have launched an investigation into a four-hour outage of the city’s parking meter system on Tuesday morning and ordered operator HKT to submit a report. The Transport Department said HKT had notified it at about 8.20am that the system was out of service and urgent repairs were under way. Shortly after noon, the department said the system had resumed normal operation following repairs. “The Transport Department will continue to urge the operator to thoroughly...
RBA and economists say government spending is boosting inflation
Both the Reserve Bank and economists say government spending is driving inflation.
The Catholic threat to patients’ right
The NSW government is seemingly complicit in a quiet takeover of publicly funded hospitals by a Catholic Church group.
‘Exit plans’ and ‘god work’: Notes from accused wife-killer’s home shown to jury
A blood-stained towel and mat were also found inside the bathroom, the jury in Robert Crawford’s trial heard.
One Nation volunteer bashed with baseball bat outside Victorian home
A volunteer is recovering from a brain bleed after confronting alleged vandals targeting campaign signs at his property.
RBA lifts interest rates for fifth time this year
The Reserve Bank has hiked interest rates by 25 basis points, the fifth rate rise this year.
Profit, clicks didn’t drive reporting: Kate McClymont testifies in Jones trial
The Herald’s chief investigative reporter told Alan Jones’ criminal trial that she gave a statement to police about the ex-2GB broadcaster in 2024.
‘Everyone is feeling the pain’: Interest rate hike hits Sydney hard
As Sydneysiders come to terms with the fifth rate rise this year, many are worried about how they will find the extra cash.
Hoyoverse’s Petit Planet launches on 4 December, with a Switch 2 version coming in 2027
The free-to-play life simulation game arrives first on PC and mobile, where players can build a planet, meet its residents and explore the Starsea.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.