Young entrepreneurs test ideas in Seoul neighborhoods
"Come in, try it out and leave us some feedback." At a pop-up store in Ikseon-dong, Jongno District, Seoul, on Oct. 30, prototypes showcasing the ideas of 19 young startup teams caught visitors' attention. Each team had set up an interactive space to present its products and services, ranging from Korean-style pork cutlets served with green onion kimchi and soybean paste stew to lightweight hiking and camping backpacks made with functional fabrics, artificial intelligence-powered fortune-telling services and art studios. Visitors tried out the offerings, listened to explanations from the entrepreneurs and suggested areas for improvement. About 850 people visited the event that day. The pop-up store served as a real-world testing ground for a Seoul Metropolitan Government initiative linking youth entrepreneurship with the revitalization of neighborhood commercial districts. A total of 150 teams applied for the fifth edition of the Local Entrepreneur Development Program, known as "Local in Seoul," this year, with 24 ultimately selected. Since June, the teams have been preparing to launch
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