Johnnie Walker names BLACKPINK's Rosé as brand partner
Johnnie Walker, the scotch whisky brand owned by British drinks giant Diageo, has named Rosé of K-pop girl group BLACKPINK as its new brand partner, the company said Monday. The brand will run campaigns celebrating the Grammy-nominated singer’s creativity in Korea, Britain, Indonesia, China and other markets. The partnership kicks off Monday with a brand event at Bar 81 in Signiel Seoul, a luxury hotel in Lotte World Tower, Korea’s tallest building. At the event, Rosé will present her signature cocktail, the “Twist of Something Highball,” made with Johnnie Walker Black Label. The cocktail will later be served at other bars in Seoul, including venues on the Asia’s 50 Best Bars list and bars run by champions of World Class Korea, a Diageo-sponsored bartending competition. Through the partnership, Rosé will add her own style to collaborations exploring new expressions of the brand in culture, design and creativity, the company said. “I’m happy to expand my creative boundaries and try something new that connects different worlds through this collaboration with Johnnie Walker,
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