Oct 22, 2026
Desert Roots Wellness highlights a sustainable approach to professional achievement through coaching, burnout prevention training, and personal development resources.
Scottsdale, Arizona, USA, October 22, 2026 -- Desert Roots Wellness Brings a Broader Perspective to Professional Achievement
Desert Roots Wellness, a personal and professional development coaching company co-founded by Samka Keranovic and Tyler LaBarge, is highlighting an approach to sustainable success that encourages high-achieving women to reconsider how professional ambition, personal boundaries, and individual priorities influence their everyday lives.

Drawing on more than 20 years of corporate leadership experience and 16 years of private coaching, Keranovic brings practical insight to the pressures experienced by professionals who consistently balance demanding careers, leadership responsibilities, business ownership, and personal commitments.
Through private coaching, corporate burnout prevention training, and a library of 20 self-guided digital Blueprint workbooks, Desert Roots Wellness provides resources for examining the habits and expectations that can make professional achievement difficult to sustain.
The company's approach emphasizes that professional success and personal well-being need not be competing priorities. Instead, individuals can examine whether their commitments reflect their values, available capacity, and long-term goals.
The Hidden Pressures Behind High Achievement
Professional achievement is frequently associated with dependability, adaptability, and the ability to meet demanding expectations. For many women in leadership and business, these qualities contribute to career advancement and organizational effectiveness.
However, difficulties may emerge when the desire to remain reliable develops into a pattern of accepting responsibilities without considering personal capacity.
Keranovic identifies self-abandonment as one pattern that can influence this experience. It occurs when individuals repeatedly disregard their preferences, values, or judgment to maintain approval or avoid disappointing others.
In her July 2026 Fast Company Leadership article, "This Habit Leads to Burnout. Are You at Risk?" Keranovic examined how habitual self-abandonment can contribute to professional exhaustion.
The behavior may appear through routinely accepting additional assignments, avoiding difficult conversations, or consistently placing colleagues' expectations ahead of personal priorities.
Desert Roots Wellness encourages professionals to recognize these patterns and evaluate whether their decisions arise from genuine responsibility or the pressure to satisfy external expectations.
Leadership Experience Shapes a Practical Coaching Philosophy
Keranovic's professional background includes more than two decades in corporate leadership, including service as Vice President and Chief Operating Officer with responsibility for a $5.2 million profit and loss operation.
Her experience managing operational priorities, organizational performance, and leadership responsibilities informs the company's approach to personal and professional development.
Alongside her corporate career, Keranovic developed a private coaching practice spanning 16 years. She later transitioned away from full-time executive work to make coaching her primary professional focus.
Co-founder Tyler LaBarge contributes experience in sales, marketing, finance, human resources, business management, team building, and leadership.
Together, the founders established Desert Roots Wellness around a Mind, Body, Soul philosophy that integrates personal reflection, practical exercises, and accountability.
Both founders are Certified Geo Love Healing Practitioners trained in energetic boundary practices, which complement the company's broader personal development perspective.
Their approach encourages individuals to maintain professional ambition while developing greater awareness of how expectations influence their decisions and responsibilities.
Personal Boundaries and Self-Trust Become Central to Sustainable Success
An important component of the Desert Roots Wellness philosophy is the relationship between personal boundaries, people-pleasing behaviors, and confidence in individual judgment.
High-achieving professionals may become accustomed to making decisions based on the needs of colleagues, clients, organizations, or family members. Over time, these patterns can make it difficult to recognize personal limits or communicate competing priorities.
"Boundaries are not walls or punishments. They are acts of self-respect," Keranovic explains.
Desert Roots Wellness encourages individuals to distinguish between cooperation and automatic agreement, particularly when accepting additional responsibilities creates conflicts with existing commitments.
The company also emphasizes the role of self-trust in maintaining consistent personal and professional decisions.
"Self-trust is rebuilt through small, kept promises to yourself," Keranovic says.
This perspective focuses on manageable actions, realistic commitments, and consistent follow-through rather than immediate personal transformation.
The objective is to support more intentional decision-making without discouraging collaboration, accountability, or professional dedication.
Digital Blueprint Resources Support Independent Personal Development
To make structured reflection accessible outside private coaching, Desert Roots Wellness offers a library of 20 self-guided digital Blueprint workbooks and practical guides organized into five themed Collections.
The resources can be completed independently, allowing individuals to explore specific personal development topics without enrolling in coaching sessions.
Among the featured resources are the Boundary Blueprint, People-Pleasing Blueprint, and Self-Trust Blueprint.
The Boundary Blueprint focuses on identifying personal limits, evaluating commitments, and communicating expectations.
The People-Pleasing Blueprint examines behaviors influenced by approval-seeking, conflict avoidance, and automatic agreement.
The Self-Trust Blueprint encourages readers to strengthen confidence in personal judgment through realistic commitments and consistent action.
Each workbook combines reflection with practical application, allowing readers to examine recurring patterns and consider alternative responses to everyday situations.
Together, the resources form part of the company's broader effort to make personal development practices available in flexible, self-paced formats.
Burnout Prevention Requires Individual and Organizational Awareness
Desert Roots Wellness also extends its sustainable success philosophy into organizational settings through Sustainable Success: Burnout Prevention for Leaders & Teams.
Facilitated by Keranovic, the corporate training program addresses workload conversations, prioritization, boundary-setting, delegation, and clearer communication between leaders and employees.
The program recognizes that workplace sustainability involves both individual decision-making and organizational responsibility.
While employees can develop stronger communication practices and greater awareness of personal limits, managers also influence workload expectations, resource allocation, and team priorities.
For individuals seeking additional support, Desert Roots Wellness provides private coaching through video appointments, including individual sessions and a 90-day coaching package.
The company also offers the self-paced, video-guided 30 Day Reset and digital toolkits that provide alternatives to workbook-based learning.
Prospective coaching clients may schedule a complimentary 30-minute Clarity Call to discuss their goals and determine whether coaching is appropriate.
These services are intended for personal and professional development and do not replace psychotherapy, medical care, or clinical treatment.
Arizona Recognition Highlights Commitment to Burnout Prevention
Desert Roots Wellness received Best of Best Review's Best Burnout Prevention Coaching Service in Arizona of 2026 award, recognizing its focus on personal boundaries, self-trust, and sustainable professional practices.
Through coaching, corporate training, and self-guided resources, the company helps high-achieving women balance professional ambition with personal priorities, encouraging intentional decisions and long-term well-being.
About Desert Roots Wellness
Desert Roots Wellness, co-founded by Samka Keranovic and Tyler LaBarge, provides personal and professional development coaching, self-paced programs, digital resources, and corporate training focused on boundaries, self-trust, and sustainable success. Guided by its Mind, Body, Soul philosophy, the company combines practical strategies, reflection, and accountability. Learn more through the official website. Keranovic shares insights on LinkedIn, Instagram, and Facebook, while company updates are available on Instagram and Facebook. Her expertise is also featured in Fast Company Leadership. Media inquiries may be directed to [email protected].
Contact Info:
Name: Samka Keranovic
Email: Send Email
Organization: Desert Roots Wellness
Website: https://www.drwmbs.com/
Release ID: 89206929
In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.
The presidential office on Thursday refuted media criticism that the chief of the new investigative body attending Cabinet meetings could compromise impartiality and independence in investigations. The response came amid growing media criticism after Kim Ji-yong, chief of the Serious Crime Investigation Agency (SCIA), attended Tuesday's Cabinet meeting for the first time since taking office, despite the long-held practice of investigation chiefs not attending such meetings. In a social media post the previous day, President Lee Jae Myung said chiefs of all government institutions under his command could attend Cabinet meetings, but many media outlets pointed out that such a move could compromise the investigation chief's independence and impartiality in conducting investigations. "The government is strenuously working toward maintaining fairness and political neutrality in investigations and independence in indictments. This principle will remain unwavering going forward," Lee's senior secretary for the press, Seong Ghi-hong, told reporters. The official also made clear that no individua
A joint research team from Soongsil University and Chung-Ang University has developed a technology to disrupt lip synchronization in deepfake videos that use artificial intelligence (AI) to make a person's lip movements match an audio track. Soongsil University said Tuesday that the team, led by professor Choi Dae-sun of its AI Security Center and professor Kwon Jun-seok of Chung-Ang University, developed the technology, dubbed MUTE. According to the team, MUTE is the first technology to disrupt lip synchronization in deepfake videos using audio protection alone. The paper, titled “MUTE: Multi-Level Alignment Uncoupling Against Talking-Head Exploitation for Voice Protection,” was accepted for presentation at the Conference on Neural Information Processing Systems (NeurIPS) 2026, one of the world’s leading AI conferences. The study was conducted as part of a research and development project supported by the Personal Information Protection Commission and the Korea Internet & Security Agency (KISA). The research team included doctoral student Kim Dong-hyun, master’s student Kim Seung
Seoul has secured third place overall — and claimed the top spot worldwide in artificial intelligence (AI) adoption and implementation — in the newly released 2026 AI Cities Index compiled by Britain’s The Observer, the Seoul Metropolitan Government said Thursday. The benchmark evaluation, built on Tortoise Media’s established Global AI Index, assessed 57 major metropolitan centers across 36 countries using 50 indicators split into three core pillars: investment, innovation and implementation. San Francisco and New York claimed the top two global spots, while Seoul finished third, outranking major international hubs including Beijing, Paris and London, which filled out the fourth through sixth positions. The Observer, founded in 1791 as the world’s oldest Sunday newspaper, introduced city-level rankings for the first time this year, capturing a fundamental shift as AI power increasingly concentrates in urban centers. Seoul’s standout performance came in the implementation category, where it ranked first globally ahead of Tokyo (third) and Singapore (fifth). This metric measu
Hankuk University of Foreign Studies (HUFS) held a two-day training program Oct. 19-20 to help newly hired employees at local semiconductor materials, parts and equipment companies develop practical skills. The university said Wednesday that its G-Anchor Project Group organized the program in cooperation with Yongin City, Gyeonggi Province. The G-Anchor Project is a provincial initiative designed to support universities in promoting regional innovation. Twenty-five newly hired employees from six semiconductor-related companies in Yongin — including Rorze Systems, BMI Tech, GnG InTech, SurplusGlobal, Justem and Appletree — participated in the training. They worked in a range of fields, including manufacturing, design, sales, research and development, and quality control. The training program aimed to deepen participants’ understanding of the semiconductor industry and develop the practical skills and workplace adaptability needed to perform their jobs effectively. Lim Ju-won, a professor in HUFS’ Division of Semiconductor and Electronics Engineering, oversaw the program. Faculty me
INCHEON — The suspect behind last week's stabbing spree in Incheon has tested negative for psychopathy, police and legal sources said Thursday. The Incheon Metropolitan Police Agency conducted a psychopathy test on the 59-year-old suspect, Choi Choong-rak, but his score fell below the 25 out of 40 points needed to classify him as a psychopath. Choi is accused of attempting to kill 10 people at a commercial complex in Incheon, west of Seoul, on Oct. 13, by wielding knives in both hands. The rampage left eight people injured, including one who remains unconscious after suffering cardiac arrest. The two others escaped without harm. During police questioning, Choi said he carried out the attack out of anger over medical treatment he received at a local hospital. He also told police that he did not target specific people but chose those who looked weaker than him. Choi has 10 prior convictions, including two for attempted murder. Police said they are analyzing evidence and conducting further investigations to determine his motive and whether the attack was premeditated.
An appeals court on Thursday ruled against U.S. private equity firm Lone Star Funds in its suit against the Korean and Seoul city governments to return a combined 168.2 billion won ($125.9 million) in taxes. The Seoul High Court handed down the ruling against Lone Star after the Supreme Court returned the case to the appeals court for review in April last year. The Texas-based firm had earlier filed the suit against the state and the municipality, seeking the return of withheld taxes in connection with profits from its investments in Korea. Lone Star and affiliate firms purchased large shares of Korea Exchange Bank, Kukdong Engineering Construction and Starlease between 2002 and 2005, and made huge profits by selling some of the shares in 2007. They paid smaller taxes than local companies would have, citing the tax treaty that Korea has with Belgium where the company that made the investment was based. The National Tax Service (NTS) levied additional corporate taxes against Lone Star and its entities, offsetting them with withheld taxes. Lone Star then filed a suit seeking cancellation of
LG Electronics is taking its smart factory technology beyond manufacturing and into renewable energy, partnering with Korea Water Resources Corp. to develop artificial intelligence systems for one of the country’s largest power facilities. The companies signed a memorandum of understanding Thursday at Sihwa Lake Tidal Power Plant’s cultural center in Ansan, Gyeonggi Province, to explore AI-driven operations at the facility, which has the world’s largest installed capacity among tidal power plants. The partnership will combine K-water’s power plant operating experience and data with LG Electronics’ expertise in smart factories, digital twins, robotics and AI, the companies said. Under the agreement, they will examine a digital twin-based integrated operating system that creates a virtual model of the plant and incorporates real-time information from generating equipment and surveillance cameras. The system could help forecast electricity output, simulate operating scenarios and diagnose equipment conditions, enabling operators to identify problems and assess performance before m
Orion has expanded production lines for its flagship Custard cream cakes across Korea, Vietnam and India to keep pace with surging domestic and international demand, the company said Thursday. Launched in Korea in 2004, Orion Custard is a soft, individually wrapped sponge cake with a custard cream filling. It has become the company’s second-biggest global pie brand after its flagship Choco Pie. Global sales rose 14 percent last year to 154 billion won ($116 million). China, Vietnam and India accounted for 76 percent of that total, and sales kept growing at a double-digit pace through September this year. The company added a production line in Korea in September and recently began running new lines in Vietnam and India. The expansion lifts Custard’s global production capacity to as much as 300 billion won a year, roughly double last year’s sales. Orion’s global research center at its headquarters in Korea oversees product development for each market. In Vietnam, the company sells flavors including tiramisu, raspberry, egg lava, melon and a reduced-sugar version. There is also a fl
A court on Thursday ruled against Young Poong Corp. in a shareholder derivative lawsuit seeking 837 billion won ($631 million) in damages from Korea Zinc Co. Chairman Choi Yun-beom and other company directors. Young Poong — a major shareholder in Korea Zinc — had filed the suit in November 2024, claiming Korea Zinc's directors had inflicted losses of 837 billion won on the company by making a tender offer involving the purchase of its own shares at 890,000 won apiece, when the actual price was around 560,000 won. The Seoul Central District Court ruled, however, that Korea Zinc's directors could not be deemed to have violated their managerial duties, given the steps they took before making the purchase. It also ruled that the action did not violate the Commercial Act or the company's articles of incorporation.
An allegedly armed man has been taken to hospital in a serious condition after being shot by police in Sydney’s south-west.
Increasingly complex in-car touchscreen menus are unnecessarily distracting drivers, experts say, with calls to force manufacturers to redesign car controls.
Amplia Therapeutics has advanced its cancer drug narmafotinib across four trials, with data suggesting it may work independently of common tumour-causing KRAS gene mutations.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.